My experience developing a number of specialist asphalt products and advising marketing teams allows me to contribute to all aspects of the New Product Development and Marketing processes.
Areas of assistance include:
- Market opportunity: which customers, what are their drivers ?
- Competitor products.
- Identification of key features and benefits, unique selling points and how to validate them.
- Best practice guides: manufacture, testing, sales, installation.
- Assistance with the preparation of marketing collateral.
- Team leadership / co-ordination.